For the SS20 Eyewear collection, Valentino and PUYI partnered for a limited edition with a VLTN focus on eyewear and sunglasses. This campaign was live in China, Hong Kong and Taiwan area, almost exclusively for digital use (websites and social) and digital stores.

For this campaign I’ve lead the whole digital communication asset: social animations, websites and social banners, save the dates and digital scrceen for the digital mall, covering from the teasing phase to the end of the campaign.