Vstories are part of the Smart XP app, a useful tool for retail operators to contact customers. VStories can be WW or dedicated to a single region. With the CRM team we have identified 6 categories in which to divide your Stories: Products, Boutiques (opening, closing or change of location) Holidays (worldwide or single region), Lookbook and new collections, Fashion Show and happy birthday wishes.

To capture the user’s attention I thought that animation and the dynamism of words and images could be the key to entertaining the user more, going beyond the classic static image.For this project I dealt with the selection of images, and the typographic and image animation (After Effect tool), seeking the solution in simplicity and dynamism, trying to make everything as institutional as possible.